Well, I was born in 80s, and 80s in USSR were not as bright as you might imagine. "Humanity has reached the point when nothing new can impress." And at some point we simply feel that the changes are incremental and start looking back. Every year we get faster phones, cameras with more megapixels and movies where superheroes do more than gods. Humanity has reached the point when nothing new can impress. So I guess what I'm asking is, what influenced you growing up? But being from Ukraine, did (or do you now) you experience that same kind of nostalgia? I assume there's been a lot of crossover for both cultures. Your team really got the nostalgia of the 80s right for Americans with this generator. Although your brain understands that those light leaks and discoloured images are simply imperfections of the technology, we still try to reproduce it with Instagram filters. It's very hard to explain the love and affection that people have to the old and so imperfect things, like VHS, old pinhole cameras. There are a lot of young people who have never witnessed 80s with their own eyes who actually find it cool. The big hype will (most probably) disappear in a week or so.
History repeats itself, for example fashion trends come back every 20 years, but this is different. There is also Synth pop, Vapourwave or whatever it is called.ĭo you think we are, in a way, making a return to 80s visual aesthetics for illustrating future concepts? Well, at least one of them :) A serious one. People have always been nostalgic about 80s but it did need a kick to actually explode. Well, there is something magical about 80s, the way people imagined future. What is it about the 80s nostalgia that's struck such a chord with this? Why are people going crazy over it? Below is my interview with Ivanov, condensed and edited from our Skype text conversation.
Around that time, he also started revisiting old Nintendo games, including Contra and Super Mario. "So you can safely say that it was Fury's idea," he said. Yeah, you knew that pattern looked familiar. Ivanov said Retro Wave was born after he watched the 1980s-spoof film Kung Fury, released in 2015. "To be honest I still can't figure out who started it," Ivanov said. In the past week, It's had its own Twitter moment, and been covered by NY Mag, The Next Web, and probably plastered all over your social timelines. It's most-used in the U.S., India, Russia and Japan, in that order.
#80S TEXT LOGO MAKER GENERATOR#
Since they released the Retro Wave generator in July, it's been used 1.5 million times - 500,000 since October 5 alone, showing the sudden surge in popularity. "Later, we figured we could do something with automated face detection and started doing effects with faces."Ī few years ago, they figured out that just manipulating text could be a hit. "When we started back in 2007 we had simple photo effects where user uploaded one photo, and we superimposed it on billboards," Ivanov wrote to Motherboard. They're not doing it for the downloads-Ivanov wrote that he doesn't even enjoy the publicity that much-but it's a decent break from his day job in an unrelated industry. Marina is behind all of the graphics and effects you see on the website and apps. Ivanov's company PhotoFunia launched in 2007, with Ivanov doing the coding, his wife Marina as "Photoshop wizard," and a friend from Russia who joined three years ago. Ivanov also told some of his story up to now. We discussed the success of the meme and what nostalgia means to him. Nonetheless, Motherboard recently had a Skype chat with Alexey Ivanov, the 32-year-old, Ukrainian founder of PhotoFunia-the online home of the Retro Wave text generator.
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